Winter Forum

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About MMASC's Winter Forum

The Winter Forum is the first of premier annual events of the year provided by MMASC and its Partners. This one-day conference includes professional development sessions on important topics facing the profession, as well as networking opportunities for MMASC members and Partners. This is a perfect opportunity for individuals and organizations to tap into the expertise of regional leaders and gain exposure to best practices.

Moreno Valley Conference & Recreation Center

14075 Frederick Street

Moreno Valley, CA 92553

(Free Parking On Site)

 9:00 AM - 4:30 PM

Check-in begins at 8:30 AM, Program begins at 9:00 AM

Early Bird Rates
January 26 – March 3
 Regular Rates
 March 4 - March 15
 MMASC Member$95 $120
 Nonmember$110 $140
 Student Member $60 $80

Online Registration – Sold Out!
Program Agenda

 8:30 AM

Registration & Breakfast

 9:00 AM

Welcome & Introductions

 9:15 AM

Ethics and Integrity in the Workplace

Having a strong ethical culture in the workplace can help to foster a positive and productive environment, as well as enhance an organization's reputation and credibility. By creating and maintaining a culture of ethics, employers and employees, can promote long-term success and stability. Learn how organizations can implement various measures to help create a culture of success.

Moderator: Dominique Samario (2023 MMASC President)

Panelist: Mark Scott (Interim City Manager, City of Downey), Graham Mitchell  (City Manager, City of El Cajon), Cynthia Alvarado-Crawford (Director of Community Services, City of Rialto)

 10:15 AM

Cal Cities Legislative Update

Get the most recent updates on changes or developments on legislative matters in California, presented by the League of California Cities.

Presenter: Erin Sasse (Regional Public Affairs Manager, League of California Cities)

 10:45 AM

Navigating a Career in Local Government

Navigating a career in local government involves understanding the structure, opportunities, and challenges of working in the public sector. In this session, learn some key tips to help you succeed in your local government career.

Moderator: Roberto Torres (Senior Program Manager, Institute for Local Government)

Panelist: Kristen Crane (Assistant City Manager, City of Murrieta), Shannon DeLong (Assistant City Manager, City of Whittier), Elisa C. Cox (Assistant City Manager, City of Rancho Cucamonga)

 12:00 PM

Networking Lunch

1:00 PM

Credentialed Government Leader (CGL) Program

The CGL program is a unique learning experience available to MMASC members. Developed and offered collaboratively by MMANC, MMASC, and Cal-ICMA to help emerging government leaders position themselves for career growth in local government. Hear a brief presentation from the CGL committee on what it takes to get involved and how you can prepare to become a Credentialed Government Leader.

Presenter: Chris Castruita (2023 MMASC Director of Programming)

 1:30 PM

Tax Administration Reinvented: How to Increase Municipal Revenues and Avoid Tax Increases Through Code Modernization and Compliance

Administering local taxes such as Business License, Transient Occupancy and Utility Users Tax, isn’t easy for most agencies. Local codes are outdated and staff bandwidth for monitoring and compliance is low. Meanwhile, demand for seamless customer service and data privacy continues to surge. Building a strong foundation for your program is key to overcoming these challenges. In this session, you will discover today’s best practices in tax administration. Learn which tax codes, policies, and practices to modernize and ways to ensure compliance. Hear about agencies that saw dramatic improvements in revenues and compliance in important local revenues.

Presenters:  Connor Duckworth (Client Advisor, HdL Companies), Ian Davis (Compliance Manager, HdL Companies)

2:45 PM

Exploring Digital Innovations in California City Governments 

Despite the rapid growth of digital innovation in local government, little research has been done to examine why some local governments adopt and experiment with innovations to improve their services while others lag in innovation. In this session, hear Dr. Myungjung Kwon, PhD, Professor at California State University, Fullerton, share the initial findings of a 2022 study analyzing digital innovation use in California’s local governments.

Presenter: Myungjung "MJ" Kwon, Ph.D. (Professor and Public Administration Program Coordinator Division of Politics, Administration and Justice, Cal State Fullerton)

 3:15 PM

Digitization in the Workplace: Spurring Economic Growth

The digital revolution is having organizations apply new technologies to their workplace, digital processes, and management practices. The increased use of emerging technology speeds up development, helps economic growth, brings people closer together and enables better use of resources. Learn how organizations are advancing their economic reach through the innovative use of technology.

Moderator: Erick Becerril  (2023 MASC Region 3 Board Member)

PanelistMike Lee (City Manager, City of Moreno Valley), Armando Villa (City Manager, City of Menifee), Stone James (Economic Development Director, City of Cathedral City), Sean Smith (Economic Development Director, City of Desert Hot Springs)

 4:15 PM

MMASC News, Updates, & Closing Remarks

 4:30 PM

Networking Event (On-Site)

Contact Information

For questions or more information, please contact Winter Forum Co-Chairs, Joseph Cisneros (Director of Membership Services) and Erick Becerril (Region 3 Board Member) at