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September 3, 2020, 2:00 PM - 3:00 PM @ This session will take place via Zoom.
2020 has given public agencies a crash course in crisis communications. From the coronavirus to civil unrest to fire season, city staff are putting in overtime to make sure their city councils, residents and businesses have critical information. The dynamic environment of a crisis can make executing on proper outreach difficult. Errors are likely to happen if public agencies don’t have the right processes and tools in place.
Armed with checklists and guided by fundamental principles of effective communications, city staff can execute on a comprehensive outreach plan that reaches as many people as possible to save lives or set the tone in the community.
In this session, a leading marketing and communications firm serving dozens of public agencies will distill lessons learned from the trenches into seven cardinal rules for crisis communications. Audience members will learn best practices and reliable tools used by cities in their responses to crises.